"The Art of Boredom" AW21 Campaign by Pompeii Brand.
"The Beauty of Non-happening" or "The Art of Boredom" is a film about the need to slow down the pace of our lives, to recover those moments of "doing nothing" that ceased to exist due to the evolution of technology and our incessant need to occupy our time with meaningless and immediate entertainment .
Boredom understood as the source of absolute creativity that comes from deep within us, as a necessary companion on our journey, never to be seen as an enemy.
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