"Spring Summer 2023 is a season where we look within, searching for what makes us uniquely ourselves. We keep on striving to offer more than just product, focusing on the narrative we can put on the table for others to relate to. Bendita Tradición is nothing other than the celebration of Spain, our home. A celebration of its people, its colour, its culture and its diversity. With great respect for those who came before us and paved the way, we look to continue telling the story of our country and how it navigates towards the future without losing its identity. We hope you enjoy the campaign."

"This season we continue to look outdoors in appreciation for what mother earth has to offer us both physically and emotionally, without losing touch with our city roots. It's this awareness of who we are that helps us approach the gorpcore trend with a certain irony, not wanting to find ourselves in a battle which isn't of our nature. This has lead us to name the collection "No thanks, I'll walk", cos hiking is cool, but walking is pretty much the same thing. We look to bring the indoors outdoors and blur the lines between both worlds, maintaining a clear goal of constant inner and outer search of ones self."

The spot aims to portray the greatness of the beautiful game, and how it goes far beyond the pitch, becoming a passion and a lifestyle for people of all generations, upbringings and walks of life. Football isn't just 22 individuals running behind a ball, it's so much more.

The story about Juanito Banana and his project of a lifetime, Banana Shapes.